Case Studies

A 50% boost in profitability

Before Luckey, Julie earned 600€ a month by renting her apartment in the center of Lyon. Now, she gets 900€, or an increase of 50%.

A word about Julie

Julie is 31 years-old and owns a 35 sq. m apartment that she bought 5 years ago for 140KEUR, 80% of which was financed by a bank loan over 18 years. Every month, she reimburses 673EUR to the bank to pay back the loan. When Julie was transferred to Paris in September 2014 she wanted to preserve her assets, so she rented out her apartment as a standard furnished rental for 590EUR a month, excluding expenses. Her goal was to auto-finance part of her loan and to hold on and add value to her property, as her company was paying for her housing arrangements in Paris.

The issues that came up

The first problem Julie had to face: the search for a tenant. She finally turned towards a traditional rental management agency. Between application refusals and rental offers at prices well below what she was looking for, Julie lost 2 months of rental fees before finding a tenant willing to sign a one-year lease.

Despite the fact that she was assured of a steady income, Julie was somewhat frustrated by the idea that she would not be able to use her apartment as a home base when she returned to Lyon from time to time. On top of that, the prospect of having to find a new tenant every year scared her a bit. Not to mention the fact that her current tenant could leave her high and dry with only one month’s notice. Non-payment also represented a constant threat and the resulting financial loss could have quickly become a huge load to carry, especially when there is a bank loan to reimburse.

Her tenant ended up breaking off the initial lease agreement after 6 months (leaving in June 2015, at end of his academic year).

The choice of a short-term rental

Julie had already given some thought to Airbnb, but she was well aware of the time she would have to devote to this type of activity (replies to messages and booking requests, welcoming guests, cleaning services, laundry, maintenance, rental fee management, etc.), all this despite her full-time job. The distance between her new workplace and her apartment was another a major drawback.

Julie heard about Luckey Homes through a friend of hers in Paris who had offered her main residence as a short-term rental during school vacations.

Consequently, Julie asked us to step in to help her rent her Lyon apartment through platforms specialized in short-term renta. After all, what did she have to lose? If it didn’t work the way she wanted it to, nothing would keep her from switching back to the traditional rental system; especially as Luckey Homes did not require any sort of commitment.

The results

After a slow start in the 3rd quarter of 2015 (average monthly net income of 450EUR), Julie saw her income gradually rise along with her improved search engine referencing, thanks to the good reviews she got from her guests.

Over the year 2016 as a whole, Julie was able to clear a monthly net income of 890EUR a year, or a 50% increase over what she earned through a standard rental (she still pays for the water and electricity bills and other sundry expenses). With all the positive comments on her listing, her average income should continue on its upward swing next year.

Julie’s apartment is now auto-financed by her short-term rentals. And she has also been able to go back home several times when she needed or wanted to: all she had to do was block the dates on her Luckey Homes app.

In short, it was a very successful experience for Julie who won on all counts, and her short-term rentals proved to be easy and totally hassle-free.


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